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SEO Workflow

Step 3: Decide on your landing pages

Simply put, a landing page is a page that you’d like your site’s visitors to ‘land’ on

— and a page you’d like to rank in search results for a given term. You can hardly
have one and the same page optimized for all your keywords, so you’ll need to

look through your list of keywords carefully and decide which page is the best
fit for each word or phrase. That page’s content should be useful and engaging

and, most importantly, relevant to the term — ensuring that the searcher finds
exactly what they’re looking for on your landing page, and sticks around your site

rather than bounces back to the search results.

Making sure the right pages are ranking for the right keywords is an
indispensable part of rank tracking, and (lucky you!) Rank Tracker offers a simple

way to do that. Rank Tracker’s Advanced Search Settings.

How-to: Assign your keywords to landing pages. In Rank Tracker, select the
keyword(s) you’re optimizing a certain page for, right-click the selection, and hit

Assign selected keyword(s) to landing page

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