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SEO Workflow

Step 5: Use the right alt texts for images

Search engines can’t analyze images or read text off them — so your images’
alternative attributes are a way of telling search engine bots what the image is

about.

How-to: Use relevant keywords in the alternative text. In Content Editor,
check the Images section to see if any of your images lack alt text (Empty ALT

texts), and how often your keywords are used in the alternative attributes on

the page (Keywords in ALT texts). It’s recommended that all of your images have
alternative text, and that relevant keywords are used within it when possible.

To change your alternative texts, click Edit source to switch to the HTML view and

run a search for “<img”. The search will locate all images on your page; for those
that don’t have an alt attribute, type it in. Here’s an example of an image with
properly set up alternative text in HTML: <img src=”/images/cat.png” alt=”Funny

cat”>

Step 6: Go through technical factors

Although you’ve (hopefully) already run a full site audit with the help of
this guide, quickly double-checking the tech side of the specific page you’re

optimizing won’t be superfluous — especially given that you made some changes
to your HTML in the previous steps, when you were optimizing different page
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