Page 55 - NOTES ADVERTISING PDF_Neat

3. THE TYPE OF BUSINESS HANDLE 3. JENIS PERNIAGAAN YANG DIKENDALIKAN
Creative Boutiques Butik Kreatif
• Have some talented artists such as graphic • Mempunyai beberapa artis berbakat seperti
designers and copywriters. pereka grafik dan penulis.
• They work for advertisers and occasionally • Mereka bekerja untuk pengiklan dan kadang-
subcontract to ad agencies. kadang subkontrak kepada agensi pengiklan.
• Their mission is to developed exciting • Misi mereka adalah untuk mengembangkan
creative concepts and produce fresh, konsep kreatif yang menarik dan menghasilkan
distinctive advertising messages. mesej iklan yang segar dan tersendiri.
• They don’t provide the research, marketing, • Mereka tidak menyediakan penyelidikan,
sales expertise or deep customer service pemasaran, kepakaran jualan atau
that full-service agencies offer. perkhidmatan pelanggan yang mendalam
• Boutiques tend to be limited to the role of seperti agensi2 perkhidmatan penuh tawarkan.
creative suppliers. • Butik cenderung terhad kepada peranan
Media-buying Services pembekal kreatif.
• Purchase and package radio and TV time. Perkhidmatan Pembelian-Media
• Provide customers (both clients and • Pembelian masa dan pakej bagi radio & TV.
agencies) with a detailed analysis of the • Menyediakan pelanggan (kedua-dua pelanggan
media buy. & agensi) dengan analisis terperinci mengenai
• Negotiate a special discount with the media pembelian media.
and then sell the time or space to agencies • Rundingan diskaun istimewa dgn media &
or advertisers. kemudian menjual masa @ ruang kpd agensi
• Compensation methods vary – some @ pengiklan.
services charge a set fee, get a percentage • Kaedah pampasan berbeza - beberapa
of what they sell or how much they save the perkhidmatan mengenakan bayaran set,
client. dapatkan peratusan drpd apa yg mereka jual @
berapa banyak mereka menyimpan pelanggan.

Interactive Agencies Agensi Interaktif
• companies that provide specialized • Syarikat yang menyediakan perkhidmatan
advertising and marketing services for the pengiklanan dan pemasaran khusus untuk
digital space ruang digital
• Offering a mix of web design/ web • Menawarkan gabungan rekabentuk web /
development, search engine marketing, pembangunan web, pemasaran enjin carian,
internet advertising/ marketing, or e- internet pengiklanan / pemasaran, atau
business/ e-commerce consulting. perundingan e-niaga / e-dagang.
• They deliver services such as strategy, • Mereka menyampaikan perkhidmatan
creative, design, video, development, seperti strategi, kreatif, rekabentuk, video,
programming (Flash and otherwise), pembangunan, pengaturcaraan (Flash dan
deployment, management, and fulfillment sebagainya), penggunaan, pengurusan, dan
reporting, digital lead generation, digital pelaporan penuh, penjanaan utama digital,
brand development, interactive marketing pembangunan jenama digital, strategi
and communications strategy, rich media pemasaran dan komunikasi interaktif,
campaigns, interactive video brand kempen media kaya, video interaktif jenama
experiences berpengalaman.
• The creation of sites such as MySpace, • Penciptaan laman web seperti MySpace,
Facebook and YouTube have sparked Facebook dan YouTube telah mencetuskan
market interest minat pasaran

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