Page 59 - NOTES ADVERTISING PDF_Neat

C. Printers and Related Specialists C. Pencetak dan Pakar Berkaitan
• The printers produce brochures, stationery, • Pencetak menghasilkan brosur, alat tulis, kad
business cards, sales promotion materials perniagaan, bahan promosi jualan dan rak-rak
and point-of-purchase display peragaan
• Printers employ or contract with highly • Pencetak mengupayakan atau berkontrak
trained specialists who prepare artwork for dengan pakar yang terlatih yang menyediakan
reproduction, operate digital scanning karya seni untuk pengeluaran semula,
machines to make color separations & mengendalikan mesin pengimbasan digital
plates, operate presses & collating untuk membuat pemisahan warna & plat,
machines & run binderies mengendalikan mesin pencetak & mengumpul
• They often earn very large commissions mesin & mengendalikan pengimbas
D. Research Companies • Mereka sering mendapat komisen yg sgt besar
• Research is allied to advertising and an D. Syarikat Penyelidikan
important tool for marketing professionals. • Penyelidikan dikaitkan dengan pengiklanan dan
• Advertisers are concerned about the alat penting untuk pemasaran profesional.
attitudes of their customers, the size of • Pengiklan bimbang tentang sikap pelanggan,
potential markets & the acceptability of their saiz pasaran berpotensi & penerimaan produk
products. mereka.
• Agencies want to know what advertising • Agensi ingin mengetahui pendekatan
approaches to use, which concept pengiklanan yang digunakan, konsep
communicate most efficiently & how komunikasi yang lebih efisien dan seberapa
effective past campaigns have been. efektif kempen lalu.
• The media are concerned with the reading & • Media prihatin dengan tabiat membaca &
viewing habits of their audiences, the pandangan audien mereka, pasaran yg
desired markets of their advertiser- dikehendaki di pelanggan-pengiklan mereka &
customers & public perceptions toward their persepsi awam terhadap medium tertentu
own particular medium. mereka sendiri.

TOPIC 6: RULES AND
REGULATIONS IN ADVERTISING

After studying this chapter, you will be able to:
6.1 Identify the rules and regulations related to advertising.
6.2 Explain RTM’s advertising code of ethics.
6.3 Understand the Malaysian Communication and Multimedia
Commission (MCMC) advertising code of conduct.

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