Page 62 - NOTES ADVERTISING PDF_Neat

6.2 RTM’s Advertising Code of 6.2 Kod Etika Pengiklanan RTM
Ethics • Kod Pengiklanan Radio Televisyen
• The Radio Television Malaysia Malaysia (RTM) tidak terlalu
(RTM) Code of Advertising is not berbeza dari Kod Amalan
too different from the Code of Pengiklanan.
Advertising Practice. • Sejak pertama kali dikeluarkan oleh
• Since it was first issued by the Kementerian Penerangan pada 27
Ministry of Information on Dec 27, Dis, 1972, ia telah dikemaskini
1972, it has been updated several beberapa kali.
times. • Beberapa ciri membezakan kod
• Several distinguishing features of RTM adalah pengharaman pada
the RTM code are bans on the jenis iklan berikut:
following types of ads:  Iklan minuman alkohol
 Alcoholic beverage ads  Iklan yang menggunakan kanak-
 Ads that use children to kanak untuk mempromosikan
promote products not produk yang tidak dimaksudkan
intended for them untuk mereka
 Ads for women’s products  Iklan untuk produk wanita
such as sanitary napkins that seperti tuala wanita yang ditapis
are screened before 10 p.m sebelum 10:00 mlm
 Cigarette ads  Iklan rokok

6.3 THE MCMC ADVERTISING CODE OF CONDUCT.

A. PREAMBLE B. SPECIFIC C. THE USE OF D. OTHER
GUIDELINES PEOPLE IN ADV SPECIFIC ADV

1. Legality 1. Women in Adv 1. Commercials on
2. Decency 2. Children and Adv Medical Products,
3. Honesty And Truthfulness 3. Professionals in Adv Treatments & Facilities
4. Fear And Distress 2. Pesticide Adv
5. Safety 3. Food and Drinks
6. Violence/ Anti-social Behavior 4. Alcoholic Drinks &
7. Claims Liquor
8. Testimonials And Endorsements
9. Guarantees
10. Comparisons
11. Denigration
12. Exploitation Of Goodwill
13. Imitation

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