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www.getwsodo.com
www.getwsodo.com
thing that we don't even need to engage with people but what
if, you know, you go into the Apple store and what happens?
They over index on people, right? There's somebody helpful
right there to help you right there. You can swipe your credit
card, you know? It's so easy to do because they're greeting
people as they come in. It's an amazing experience. Well, same
thing that I look at here. When people go to the landing page, I
didn't wanna add any new information. I was offering a book.
That's the extent of the landing page. Just people leave their
name and email, we would get 68% of the people that came to
the page from cold traffic like that for an ad would leave their
name and their email and now I like to think about that as a
magic portal to your office.

Dean Jackson: 01:02:32 What if your opt in page, as soon as they press "Download
Now" they're magically transported to your office. I sit, this is
my office in Florida in Winterhaven here and I sit, I've got a
comfy club chair with an Ottoman and I'll sit there with that
view of the park across the road from my office, a nice breeze
coming in and I'll sit there and I'll imagine the scenario of the
conversation that I would have with somebody if they showed
up at my front door, right? If they opened the door and said,
"Hey I'm here about the email mastery book" or whatever your
opt in is. What would you say to people? How would that
experience go, right? How would you communicate with
somebody? Now there's a really great opportunity that you
have because they've never liked you more than when they
press "submit" or "download" or whatever your opt in
instruction is, right?

Dean Jackson: 01:03:31 There's a great example. There's a retail furniture store. I don't
know whether they're in Florida, they're in California called
Jennifer Leathers. Is anybody familiar with them? They sell
leather sofas and they got a sister store called Jennifer
Convertibles and all they sell are sofa beds but when you go into
Jennifer Leathers, the interaction is not, "Can I help you?" "No
thanks I'm just looking." What they do is they say, "Welcome to
Jennifer Leathers, have you been here before?" As soon as you
say, "No, I haven't." Then they say, "Well, welcome. Let me
explain how it all works. All of the sofas that you see are
available in any of the leathers on the back well. They're all in
stock and available for immediate delivery and they're
guaranteed for life. My name's Dean, take a look around. If you
have any questions I'll be right over here."

Dean Jackson: 01:04:28 Now, in that eight seconds, what they've done is they've
overcome the three biggest reasons that somebody might leave

Dean Jackson (Completed 10/25/18) Page 20 of 29
Transcript by Rev.com