Page 138 - MARSIUM'21 COMP OF PAPER

CHAI JING MIN (2022)

4. “I establish a One Little C’s healthy snack product
purchasing pattern and seldom deviate from it”

Consumers’ Purchase 1. “I would buy One Little C’s healthy snack product in 5 .739
Intention the near future”.

2. “I plan to buy One Little C’s healthy snack product in
regular basics”.

3. “I intend to buy One Little C’s healthy snack product
for my long-term health benefits”.

4. “I intend to buy One Little C’s healthy snack product
because they are more concern about food safety”.

5. “I intend to buy One Little C’s healthy snack product
because they are more environmentally friendly”.

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