Page 541 - MARSIUM'21 COMP OF PAPER

Ng Wai Teng (2021)

1. 3 times and below

Frequency of 2. 3-6 times
visiting
electrical 3. 6-10 times
store in a
month 4. 11-15 times

5. 15 times and above

B. Independent Variable

1. I purchase because I think the brand is very
Singh, R. P., & Banerjee, N. (2018). good.
Exploring the influence of celebrity
credibility on brand attitude, advertisement 2. I purchase because I think the brand is very
attitude and purchase intention. Global useful.
Business Review, 19(6), 1622-1639.
3. I purchase because my opinion of the brand is
Brand very favorable.

4. I purchase because I’ve heard of this brand
McClure, C., & Seock, Y. K. (2020). The role before
of involvement: Investigating the effect of
brand's social media pages on consumer 5. I purchase because I’m familiar with this
purchase intention. Journal of Retailing and brand
Consumer Services, 53, 101975.

1. I purchase because the price I paid was
Dai, B. (2010). The impact of perceived price honest.
fairness of dynamic pricing on customer
satisfaction and behavioral intentions: The
moderating role of customer loyalty (Doctoral 2. I purchase because the price I paid was
dissertation). justified.

Price

Musharraf, Muhammad Bilal and Ali, Tahir,
Factors Influencing Consumers Purchase 3. I give more importance to price when I buy
Intentions Towards Private Brands (July 10, products.
2013). Journal of Independent Studies and
Research-Management, Social Sciences and
Economics, Volume 11, Number 2, July -
December 2013

4. I purchase because the prices of the
Cakici, A. C., Akgunduz, Y., & Yildirim, O. product is an acceptable level.
(2019). The impact of perceived price justice
and satisfaction on loyalty: the mediating
effect of revisit intention. Tourism Review. 5. I purchase because the prices of the
product is reasonable.

Boulding, W., & Kirmani, A. (1993). A 6. I think a higher price implies higher
consumer-side experimental examination of quality of a good.
signaling theory: do consumers perceive
warranties as signals of quality?. Journal of
consumer research, 20(1), 111-123.

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