Page 544 - MARSIUM'21 COMP OF PAPER

Ng Wai Teng (2021)

4.2 Normality Test
In this study, all dependent and independent variables are subjected to normality tests in terms of Skewness and
Kurtosis. According to Hair et al. (2013), data is deemed regularly distributed if the Skewness value is between -2
and +2 and the Kurtosis value is between -7 and +7. The results of the normality test based on Skewness and Kurtosis
are shown in table 4.3.
Variables N Valid (Statistic) Skewness Kurtosis
Brand 120 -.542 .019
Price 120 -.448 -.344
Trend 120 -.358 -.712
Table 4.3: Result of Normality Test

Each variable in the research has a normal and perfectly symmetrical distribution, according to the normality test.
The skewness of brand is -0.542 and kurtosis is 0.019 while the skewness of price is -0.448 and kurtosis is -0.344.
Trend have skewness of -0.358 and kurtosis of -0.712.

4.3 Reliability Test
The Reliability Analysis is performed to confirm that the results of the variables utilised in this study are trustworthy
and reasonable. Cronbach's Alpha is used to assess the reliability of variables, and a variable is deemed trustworthy
if the reliability coefficient is more than 0.70. (Cronbach & Shavelson, 2004; Garth, 2008).

Number of Cronbach’s
Variables Items Relationship
Items Alpha

1. I purchase because I think the
brand is very good.

I purchase because I think the
brand is very useful.

Brand I purchase because my opinion of 5 0.869 High
the brand is very favorable.

I purchase because I’ve heard of
this brand before

I purchase because I’m familiar
with this brand

I purchase because the price I
paid was honest.

I purchase because the price I
paid was justified.

I give more importance to price
Price when I buy products. 6 0.873 High

I purchase because the prices of
the product is an acceptable level.

I purchase because the prices of

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