Page 543 - MARSIUM'21 COMP OF PAPER

Ng Wai Teng (2021)

To identify the relationship of brand, price and Brand, price and trend Consumer purchasing
intentions of Tekpol
trend with consumer purchasing intentions of Electric & Supply Sdn Multiple Regression
Tekpol Electric & Supply Sdn Bhd.
Bhd

To investigate the most important factor Consumer purchasing
influencing consumer purchase intention of Tekpol Brand, price and trend intentions of Tekpol Beta Coefficient (β)
Electric & Supply Sdn Bhd. Electric & Supply Sdn
Bhd

To determine whether social media marketing Consumer purchasing
improve consumer purchase intention of Tekpol Intervention – Social intentions of Tekpol
Electric & Supply Sdn Bhd. Media Marketing Electric & Supply Sdn Paired Samples T-test
Bhd

Table 4.1: Summary of Statistical Tests

4.1 Descriptive Analysis

4.1.1 Respondents Background
The demographic frequencies analysis of 120 respondents is shown in Table 4.2, which covers gender, age, ethnicity,
monthly income level, and frequency of visits to electrical stores in a month. The following charts intended to provide
a full explanation of the demographic information provided by respondents.

Demographic Profiles Characteristics Frequencies Percentage (%)
Male 52 43.3
Gender
Female 68 56.7
15 and below 1 0.8
Age
16 - 25 years old 107 89.2
26 - 35 years old 6 5
36 -45 years old 5 4.2
46 -55 years old 1 0.8
56 and above 0 0
Malay 6 5
Chinese 112 93.3
Ethnicity
Indian 0 0
Others 2 1.7
Below RM 1000 81 67.5
Monthly Income Level
RM 1001 – RM 3000 29 24.2
RM 3001 – RM 5000 7 5.8
RM 5001 – RM 7000 2 1.7
RM 7001 – RM 9000 1 0.8
RM 9001 and above 0 0
3 times and below 105 87.5
Frequency of visiting electrical stores 3-6 times 10 8.3
6-10 times 4 3.3
11-15 times 0 0
15 time and above 1 0.8
Table 4.2: Summary of Respondents Demographic

According to the data, there are more female respondents (56.7 percent) than male respondents (43.3%
). The majority of responders (89.2 %) are between the ages of 16 and 25, followed by 26 to 35 years old
(5%), 36 to 45 years old (4.2 %), 15 years old and under, 46 to 55 years old (0.8%), and 56 years old and
above (0% ). In this study, Chinese (93.3%) were the most common, followed by Malay (5%), others
(1.7%), and Indians (0% ). Furthermore, most respondents have monthly income level of below RM1000
(67.5%).

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