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III. EUROPEAN CONFERENCE ON SCIENCE, ART & CULTURE
ECSAC’18 – NORTHERN CYPRUS
Gazimağusa, October12-14, 2018

COMPARISON OF CLASSICAL AND MODERN SOCIAL RESPONSIBILITY OP-5
APPROACHES IN SUSTAINABLE DEVELOPMENT

Hande Ulukapi YILMAZ*¹, Adnan CELIK², Necdet SEZAL³

*: Corresponding Author
: Faculty of Economics and Administrative Sciences, Selcuk University, Konya-Turkey.
2 : Faculty of Economics and Administrative Sciences, Selcuk University, Konya-Turkey.
3 : Akseki Vocational School, ALKU University, Turkey.

Sustainable development can be the target of any economic system. This can be similar for macro structures
(goverments) and micro dimensions (companies). In this study, especially the size of the enterprises will be discussed.

The concept of social responsibility can be divided into ‘Classical’ and ‘Modern’ approaches. “Classical Social
Responsibility” is based on the assumption that businesses have no obligations other than organizational goals. According
to this understanding, the businesses which gains profit by working efficiently, is considered to fulfill its social responsibility
at the same time. If businesses invest their existing or expected revenues in some social projects for social responsibility, they
will decrease in business-creating project investments and increase in consumer prices. Such activities will significantly
reduce the incomes of businesses and affect their contribution to the economy negatively. The end result is consumers,
and therefore the society itself will suffer. According to the classics, businesses have a single social responsibility; “That
is to maximize their profits”. According to them, maximum profit shows that social resources are used in the best way.
Businesses are economic units and they can not be thought of as social fulfillment units.

The anti-classical “Modern Social Responsibility” has become. In this understanding, a number of different social
objectives are imposed on enterprises, “beyond organizational goals”. According to this understanding, any business;
“Should not leave toxic wastes in the environment, be in peaceful production with ecological structure, raise awareness
of all elements in the internal and external environment in terms of social responsibility, develop in-service and out-
of-service training opportunities, and be sensitive to all problems of businessmen”. Modern view can also be called
“Socio-Economic Understanding”. According to this idea, “business can also gain profits while raising the standard of
living and prosperity of the society”. Businesses are integral elements of social life. For this reason they constitute a part
of society in social problems and solutions. The environment is very important in terms of businesses. Businesses that
invest in collecting today receive a continuous profit tomorrow.

The sustainable development in this work will address the benefits and drawbacks of both approaches. SWOT
analysis will be carried out especially for businesses. In addition, intercultural dimension and developmental level will
be included in the discussion.
Keywords: Social Responsibility, Social Responsibility Approaches, Sustainable Development.

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