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SEO Workflow

Step 8: Review your titles and meta descriptions

Through your title and meta description tags you can inform search engines
what your pages are about. A relevant title and description can help your

rankings; additionally, the contents of these tags will be used in your listing’s

snippet in the search results.

How-to: Avoid empty, too long, or duplicate titles and meta descriptions.

Check the On-page section of the Site Audit module to see problem pages, if any,

and get info and tips.

Duplicate titles and descriptions can confuse search engines as to which page
should be ranked in search results; consequently, they are likely to rank none.

If your titles or meta descriptions are empty, search engines will put up a

snippet of the page themselves; more likely than not, it will not look appealing to
searchers. Lastly, too long titles and descriptions will get truncated for your SERP
snippet, and not get your message across.

You’re done with the tech part!

Congrats — you’ve fixed all technical issues that may have been holding

your rankings back (and that in itself puts you ahead of so many competitors
already!). It’s time you moved on to the (more) creative part, namely creating and

optimizing your landing pages’ content.

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