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SEO Workflow

Tip 2: Place keywords at the beginning of your title when you can. The closer

your target keyword is to the beginning of your title tag, the more keyword-
relevant your page will be considered by search engines. Try to always start your

title with your keywords to emphasize their importance.

Tip 3: Mention your location in the title to help local SEO. If relevant, include
the name of your town or state in your title tag to show search engines which

geo-specific searches your listing is most relevant to.

Step 3: Brush up your meta description

Just like the title tag, meta description is an important indication to search
engines of what the page is about. Meta descriptions are often used as preview

snippets for sites’ listings in search results — so for pages with no meta
descriptions, the snippet will include the content picked by search engines, which

may be unclear and unappealing to searchers.

How-to: Create a meta description that is in line with SEO best practices.
In Content Analysis > Content Editor, under the Title and Meta tags tab, try entering

various variants of your description and preview your Google snippet below. As
you type, you’ll see the factors under the Meta tags section recalculate in real

time. Make sure your final meta description meets all SEO requirements, and the
Keywords in meta description tag, Meta description length, Multiple meta description

tags are all marked with a green flag.

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