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SEO Workflow
Look through the stats on the left, and spot any factors with Error, Warning, or
Info statuses. Now that you know which areas you need to focus on, it’s time
to edit your content and get rid of any on-page issues that are holding your
rankings back.
Step 2: Work on your title tag
SEO-wise, the title tag is one of the most important page elements. It lets search
engines know what your page is about, and the tag’s contents are commonly
used as part of your listing’s snippet is search results. If the page has no title
tag, search engines will fill the snippet with content they’ve picked on their own,
which may not appear appealing to searchers and result in lower click-through
rates.
How-to: Use a title that is concise, to the point, and includes your
keywords. Go to Content Analysis > Content Editor and switch to the Title and Meta
tags tab. Here, you can type any title tag you’d like to use right in the Page title
field and see what it’ll look like in your Google snippet right away. Once you come
up with a perfect title, check with the title-related on-page factors on the left:
Keywords in title, Title length, Multiple title tags to make sure they are all marked
with a green flag.
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