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SEO Workflow

Optimize your landing pages

(with the help of WebSite Auditor)

Optimize your HTML & create the right content for better rankings

If you followed our guide on keyword research, you probably already have a nice
list of target keywords on your hands, as well as the URLs of landing pages you’ll

be optimizing for these terms. That means you’re all set to start creating some
great content to make sure search engine bots understand what your landing

pages are about, acknowledge their value, and give them a high ranking in
search results. Sounds simple? Well, on-page SEO really is no rocket science, but

it does require some effort and patience on your part. In this guide, we’ve split
the process of landing page optimization into 7 actionable steps to make it as

smooth and straightforward as possible.

Step 1: Determine the status quo

Before you start optimizing a landing page for your target keywords, you’ll need

to determine how well it is optimized at the moment, and which specific areas of
on-page SEO you should focus on in the first place.

How-to: Scan your landing page. In your WebSite Auditor project, go to the

Content Analysis module, and select your landing page from the list of the site’s
URLs. Type in the keywords you’re optimizing the page for, and select a target

search engine. In a moment, you will see a dashboard populated with all kinds of
optimization stats, and an overall optimization score to show you just how well-

optimized your landing page is compared to top-ranking competitors.

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