Page 64 - 18-868 SEO PowerSuite Workflow_VPMGC
P. 64
SEO Workflow
How-to 3: Employ TF-IDF. In short, TF-IDF is the formula of how often a keyword
is found on a page (TF - term frequency) and how often it is expected to be
found on an average web page, based on a larger set of documents (IDF - inverse
document frequency).
As TF-IDF compares a keyword usage of a separate page to a larger set of
documents, it becomes obvious how important a given term can be to a page.
The TF-IDF tool in WebSite Auditor uses the similar algorithm and can help you
optimize your pages for topical relevance – which is important in the age of
semantic search. The tool analyzes the pages of your 10 top-ranking competitors
for your target keywords and looks for topically-relevant terms and phrases that
are used by them.
In Content Analysis > TF-IDF, select a page you would like to optimize, enter your
target keyword, and further analyze the Recommendations column:
64
Copyright © Link-Assistant.Com 64
