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www.getwsodo.com
www.getwsodo.com
every time people send out nine word emails, they kind of send
them to me because they see that this thought is getting out
here...

Dean Jackson: 00:36:40 But here's exactly how not to do it. "Valued customer, are you
still interested in this product?" Pretty interesting, right? Where
you know, you start to think that corporations and even small
marketers tend to think that we're sending an email to the list,
right? We're broadcasting a message to everybody. The thing
that's important for you to understand is that that's not the way
that it works, right? That's not the way that the real things
work. People read their email alone. That's the reality of what
we're dealing with right there. When you look at that, when you
understand that on a deep level, it's the reason that your
mother has 100% open rate on her emails. She's sharing the
inbox with all of these marketers and it's funny, do you guys
have the new iPhone and the new Galaxy? The updated
operating systems all come with a built in subject line
generator. Do you guys know about this?

Dean Jackson: 00:37:56 Okay well I'll show you how it works, if you get your smart
phone right now and if you just open up your email and here's
what you do is just scroll through your emails right now until
you come to an email that you know is only for you. That it's the
only email that was sent, okay? What you're gonna find is, let
me know if you have one. Do you have an email that was just
sent to you? I wanna hear a couple of subject lines. What was
the subject line?

Audience: 00:38:27 "Ken Anderson."

Dean Jackson: 00:38:29 Ken Anderson. So it's somebody and you know what that
means, a name. Who else has one? A personal email that just
came just for you? Yeah?

Dean Jackson: 00:38:38 What is it?

Audience: 00:38:39 It says "Appointment today."

Dean Jackson: 00:38:42 Appointment today?

Audience: 00:38:42 Appointment today.

Dean Jackson: 00:38:43 Perfect. Yep, very clear, very specific. Now, when you look
through these, what you're gonna find is that the emails that
are meant only for you, from your mother, from your friends,
take a very different approach than the marketers that are
Dean Jackson (Completed 10/25/18) Page 12 of 29
Transcript by Rev.com