Page 182 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

The Company’s value chain consists of 5 main activities, namely sourcing, production and service, distribution,
marketing and sales, and customer. At present, the Company places great importance to procurement of raw
materials sourced from transparent and accountable partners and manufacturers. In the Food Segment,
the Company has been sourcing products directly from local farmers, for example, the Jing Jai Farmers’ Market Project
was aimed at providing farmers with opportunities to sell their own quality products directly to consumers from
within the retail space offered by the Company. Moreover, the Company has also been educating local farmers
about sustainable farming and standards relevant to agriculture and food production.

Regarding production and services, the Company places great importance on producing products that are safe for
the environment and offer health benefits to consumers. For example, the Company has created the “Healthiful”
product category selling organic products and those that are good for the health and do not create negative
impact on the environment.

Focusing on distribution and logistics, the Company manages its warehouses and product deliveries in compliance
with international standards, hence taking into account the most efficient modes of transportation to reduce distance,
delivery time and the carbon footprint.

For marketing and sales, the Company has developed new communication channels including Tops Online
and Personal Shopper, which fully utilize digital technology and Omnichannel platform to enable customers to
conveniently shop and make cashless payment. The Omnichannel platform will help enhance shopping experience,
respond to changes in consumer behavior in the digital age and also reduce exposure to COVID-19.

182 Annual Report 2021 (Form 56-1 One-Report)