Page 183 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

Lastly, in managing customer satisfaction and customer relations, the Company has established a team to be
responsible for customer relations, communicating special privileges, and rewards to eligible to customers and
providing after-sales service.

VALUE

CHAIN

01 02 03 04 05

SOURCING PRODUCTION DISTRIBUTION MARKETING CUSTOMER
& SERVICE & SALES
• Suppliers • Local Brands • Distribution center • Food
• Farmers and logistics • Fashion
• Producers • Hardline
• Manufacturers • Property
Human Resource Management
Technology Development
Procurement
Firm Infrastructure

3.2.2 Stakeholder Analysis in the Business Value Chain

To achieve good performance, the Company’s business operation has to be efficient and comply to the principle
of Good Governance that account for internal affairs and all relevant stakeholders. Hence, it is important that
the Company gain insights into the needs of stakeholders be engaging with the stakeholders via various
communication channels. In response to the stakeholder engagements, the Company can formulate a strategy
that will meet the needs of the stakeholders, and eventually strengthen good relationships among all parties to
facilitate ease of business operation and sustainable development.

Therefore, the Company has identified internal and external stakeholders to cover all aspects as follows:
1) Shareholders, 2) Employees, 3) Suppliers, 4) Customers, 5) Creditors, 6) Government agencies, and 7) Community
and Society. As different stakeholders have different expectations, the Company’s response and communication
channels are developed specifically for each group as follows:

Annual Report 2021 (Form 56-1 One-Report) 183