Page 15 - RW205.01.0819 WW-Seminar-The Perfect Presentation

COMMUNICATING EFFECTIVELY
time pressure

Being effective at recruiting and selling requires
communicating effectively.

By communicating effectively you can: doing something else

• Get and maintain your prospect’s attention.

• Get your message across.

• Identify your prospect’s needs and find a thinking you know
way to meet them.
COMMON
GROUND
GROUND
• Build trust so that your prospect sees you COMMON
as a reliable professional and feels judging
comfortable joining your team or buying
from you.

WHAT do WE MEAN Barriers that can prevent you from

BY COMMUNICATING listening:
EFFECTIVELY? Time Pressure.

Doing or thinking about something else
To communicate effectively, you need to listen, while the prospect speaks.
obtain as much information as possible, verify
it, and express yourself clearly, confidently, and Thinking you know what the prospect will
concisely. say or is thinking.

For some people, listening is the most Judging your prospect.
demanding action required for effective
communication. People usually believe they You can overcome these barriers by:
are listening, but often they are just waiting
for their chance to speak. Preparing for your presentation.

Listening is not only hearing what your prospect Focusing on what your prospect is actually
says, but also finding out what he or she is saying.
assuming, implying or not saying.
Identifying your prospect’s feelings and
needs.

Finding common ground with your
prospect.

EXERCISE 1 RW205 WW.1205.01.0819 15