Page 20 - RW205.01.0819 WW-Seminar-The Perfect Presentation

The Perfect Presentation

THE POWER OF NON-VERBAL

COMMUNICATION

When we communicate, part of our message is in what we say - our words (verbal communication), and
another part is in how we say it - our body language, including our facial expressions, gestures, posture,
and our voice (non-verbal communication).
Non-verbal communication has the power to make or break a verbal message: if there is a mismatch
between verbal and non-verbal, the person receiving the communication will tend to believe the non
verbal or at least doubt the verbal message.

So be aware of your non-verbal communication and ensure that it does the following two things:

1. Match the verbal communication of your presentation.
2. In general, convey openness, friendliness, and honesty.

Follow these suggestions.

Face and body

NOD.
When your prospect talks, nod occasionally and
appropriately to show that you are listening.

RELAX YOUR FACE. MAKE EYE CONTACT.
Be aware of your Look your prospect in
expressions. Avoid the eye when you talk
grimaces and frowns. and when they talk.

SMILE. GESTURE
Smile genuinely, with INTENTIONALLY.
your mouth and Use your hands to
your eyes. If your eyes support what
don’t follow your you are saying.
mouth, your smile Don’t fidget with
will be perceived as your clothes, hair,
less genuine. presentation materials,
etc.

RELAX AND “OPEN” YOUR BODY. BE MINDFUL OF PERSONAL SPACE.
Whether you sit or stand, relax your shoulders, Be at the “right” distance from your prospect:
keep arms and legs uncrossed. not too close nor too far.

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