Page 547 - MARSIUM'21 COMP OF PAPER

Ng Wai Teng (2021)

4.8 Summary Of Findings
The summary of findings and objectives met in this study is shown in table 4.7.

Support of
Research Objective Research Hypothesis Hypothesis (Yes Result
or No)
H1 = There is a positive relationship No p = <.05 (β = .133,
between brand and consumer p = .258)
purchasing intention of electrical stores.
p = <.05 (β = .229,
H2 = There is a positive relationship No p = .069)
RO1:To identify the relationship of brand, price between price and consumer purchasing
and trend with consumer purchasing intentions of intention of electrical stores. p = <.05 (β = .139, p
Tekpol Electric & Supply Sdn Bhd.
= .148)

H3 = There is a positive relationship No
between trend and consumer purchasing
intention of electrical stores.
Research Objective Result
RO2: To investigate the most important factor influencing consumer purchase intention of
Tekpol Electric & Supply Sdn Bhd . None

RO3: To determine whether social media marketing improve consumer purchase intention Significant difference between pre and post
of Tekpol Electric & Supply Sdn Bhd.
Table 4.7: Summary of Findings
5.0 DISCUSSION AND CONCLUSION

5.1 Introduction
This chapter contains a thorough discussion of the preceding chapter's results. Each discussion is carried out in order
to meet the goals of this research, as stated in Chapter 1. The discussion's argument will be based on the literature
review in Chapter 2. Furthermore, the findings of this study might be used by businesses looking to better their
social media marketing efforts or commercials. This chapter will also discuss the research limitations and future
research plans for the research study on customer purchase intentions of electrical stores. Aside from that, this chapter
will bring the entire research to a close. Finally, various ideas for future research relevant to this topic will be
explored.

5.2 Hypothesis Discussion
The sections that follow explain the multiple regression results for each hypothesis. Thus, if there is a significant
relationship with the dependent variable in consumer purchase intentions, there is a significant relationship among
the independent variables of brand, price and trend.

5.2.1 H1 = There is a positive relationship between brand and consumer purchasing intention of electrical stores.

Support to Hypothesis (Supported or Not Supported) Results
Not Supported Sig. : p<0.05 : 0.258
β = .133
Table 5.1: Result of Hypothesis 1

Unfortunately, the results of table 5.1 show that H1 is rejected since there is no significant relationship between
brand and consumer purchasing intentions of Tekpol Electric & Supply Sdn. Bhd. The result (β = 0.133, sig = 0.258)
indicate that brand will not influenced consumer purchasing intentions of Tekpol Electric & Supply Sdn Bhd. The
data suggest that usefulness, opinions and familiarity of brand have no strong influence towards consumer purchase
intentions of Tekpol Eletric & Supply Sdn Bhd. In conclusion, Tekpol Electric & Supply Sdn Bhd's customer
purchase inclinations will not be impacted by brand. Therefore, H1 is not supported.

5.2.2 H2 = There is a positive relationship between price and consumer purchasing intention of electrical stores.

Support to Hypothesis (Supported or Not Supported) Results
Not Supported Sig. : p<0.05 : 0.069
β = .229
Table 5.2: Result of Hypothesis 2

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