Page 548 - MARSIUM'21 COMP OF PAPER

Ng Wai Teng (2021)

According to table 5.2, H2 is rejected since the price result demonstrates that there is no substantial association
between Tekpol Electric & Supply Sdn Bhd's consumer purchasing intents. The finding ( β= 0.229, sig = 0.069)
indicates that the pricing of Tekpol Electric & Supply Sdn Bhd has no significant correlation with customer purchase
intentions despite the findings of Chang (2011) which state that price and brand are also related to purchase intention
which might not be applicable for electrical stores. Finally, pricing does not indicate consumer purchase intentions
toward Tekpol Electric & Supply Sdn Bhd. As a result, H2 is not supported.

5.2.3 H3 = There is a positive relationship between trend and consumer purchasing intention of electrical stores.

Support to Hypothesis (Supported or Not Supported) Results
Not Supported Sig. : p<0.05 : 0.148
β = .139
Table 5.3: Result of Hypothesis 3

Multiple regression results demonstrate that hypothesis 3 is similarly rejected, indicating that there is no need for
a link between trend and customer purchase intentions of electrical stores. Variety seeking has been rejected based
on multiple regression results, and the p-value is 0.148 and β = .139 , which is more than the significant level p0.05.
As a result, there is no association between the trend and Tekpol Electric & Supply Sdn Bhd's customer purchase
intentions, H3 is rejected.

5.3 Limitations and Recommendations of the research

Despite the benefits to practitioners and academics, this research has significant inviting limits. For starters, there
are technique limitations in the survey conducted in this research. The sole instrument utilised in this study as a data
gathering technique was an online survey through Google Form. The judgmental sampling approach was used in this
investigation, and the sample size was tiny. Although the sample size (n=120) meets the needed minimum sample
size (n=120) according to the formula presented by Tabachnick and Fidell (2013), it does not represent the whole
population, resulting in a lack of generalizability of its conclusions. Furthermore, the 120 replies from the study are
considered a tiny sample size, and they cannot speak for the whole population in the gaming community. As a result,
it is suggested that future research employ bigger samples and probability sampling methodologies.

Besides that, the current study is limited to just three independent factors for impacting dependent variables.
Consumer purchase intentions are influenced by brand, price, and trends. As a result, additional study on other
independent variables would be beneficial in providing a better knowledge of the factors influencing customers'
purchase intentions of electrical businesses.

5.4 Conclusion
Finally, all of the objectives of this research have been met. However, none of the recommended independent
variables were significant with the dependent variable. Based on the data, it is also possible to conclude that there
were variations in before and post intervention customer purchase intentions in this study. Because all of the
objectives were met, the discussions and findings of this study might be utilised as further guidelines for the aim of
the research study.

■ REFERENCES

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