Page 549 - MARSIUM'21 COMP OF PAPER
P. 549

Ng Wai Teng (2021)



                   A. H. John and N. S. Jagsish, Theory of Buyer Behavior (Marketing), John Wiley & Sons, New York, NY, USA,
                   1969.
                   Aaker, D. A. (1996). Measuring brand equity across products and markets. California management review, 38(3).

                   Abraham, K. (2011). A study on consumer behavior. International Journal of enterprise computing and business
                   systems, 1(2).

                   Alfred, O. (2013). Influences of price and quality on consumer purchase of mobile phone in the Kumasi
                   Metropolis in Ghana a comparative study. European Journal of Business and Management, 5(1), 179-198.

                   Carneiro,  A. (2000).  How does knowledge  management influence innovation and competitiveness?. Journal of
                   knowledge management.

                   Chovanová, H. H., Korshunov, A. I., & Babčanová, D. (2015). Impact of brand on consumer behavior. Procedia
                   Economics and Finance, 34, 615-621.

                   Dodds, W. B., & Monroe, K. B. (1985). The effect of brand and price information on subjective product
                   evaluations. ACR North American Advances..

                   Durmaz, Y., & Taşdemir, A. (2014). A  theoretical approach to  the influence of social class on consumer
                   behavior. American International Journal of Social Science, 3(3), 187-191.

                   Foster (2016). Impact of brand image on purchasing decision on mineral water product “Amidis”(Case study on
                   bintang trading company). American Research Journal of Humanities and Social Sciences, 2(1), 1-11

                   Gajjar, N. B. (2013). Factors affecting consumer behavior. International Journal of Research in Humanities and
                   Social Sciences, 1(2), 10-15.

                   Galbreath,  J.,  & Galvin,  P. (2008). Firm factors,  industry structure  and  performance  variation: New  empirical
                   evidence to a classic debate. Journal of business research, 61(2), 109-117.

                   Hirsch, S., & Schiefer, J. (2016). What causes firm profitability variation in the EU food industry? A redux of
                   classical approaches of variance decomposition. Agribusiness, 32(1), 79-92.

                   Khan, N., Rahmani, S. H. R., Hoe, H. Y., & Chen, T. B. (2015). Causal relationships among dimensions of
                   consumer-based brand equity and purchase intention: Fashion industry. International Journal of Business and
                   Management, 10(1), 172.

                   Leyva Carreras, A. B., Cavazos Arroyo, J., & Espejel Blanco, J. E. (2018). Influence of the strategic planning and
                   the management  skills  as  factors  internal  of  business  competitiveness  of  SME’s. Contaduría  y administración,
                   63(3), 0-0.

                   Lichtenstein, D. R., & Burton, S. (1989). The relationship between perceived and objective price-quality. Journal
                   of marketing research, 26(4), 429-443.

                   Makhija, M. (2003). Comparing the resource‐based and market‐based views of the firm: empirical evidence from
                   Czech privatization. Strategic management journal, 24(5), 433-451.

                   Piff, P. K., Kraus, M. W., Côté, S., Cheng, B. H., & Keltner, D. (2010). Having less, giving more: the influence of
                   social class on prosocial behavior. Journal of personality and social psychology, 99(5), 771.

                   Pollard, J., Osmani, M., Cole, C., Grubnic, S., & Colwill, J. (2021). A circular economy business model innovation
                   process for the electrical and electronic equipment sector. Journal of Cleaner Production, 305, 127211.

                   Shahid, Z., Hussain, T., & Zafar, F. (2017). The impact of brand awareness on the consumers’ purchase
                   intention. Journal of Marketing and Consumer Research, 33(3), 34-38.

                   Soltani, M., Didari Khamseh Motlagh, N., & Soltani Nejad, N. (2019). Image Theory and Purchase Decision;
                   Considering the Role of Environmental Concerns. Environmental Researches, 10(19), 345-355.

                   Vijayalakshmi,  S.  CUSTOMER  PURCHASE  SATISFACTION  AND  LOYALTY  LEVELS  OF  HOME
                   APPLIANCES PRODUCTS IN HYPERMARKETS.







                                                                                                              528
   544   545   546   547   548   549   550   551   552   553   554