Page 549 - MARSIUM'21 COMP OF PAPER
P. 549
Ng Wai Teng (2021)
A. H. John and N. S. Jagsish, Theory of Buyer Behavior (Marketing), John Wiley & Sons, New York, NY, USA,
1969.
Aaker, D. A. (1996). Measuring brand equity across products and markets. California management review, 38(3).
Abraham, K. (2011). A study on consumer behavior. International Journal of enterprise computing and business
systems, 1(2).
Alfred, O. (2013). Influences of price and quality on consumer purchase of mobile phone in the Kumasi
Metropolis in Ghana a comparative study. European Journal of Business and Management, 5(1), 179-198.
Carneiro, A. (2000). How does knowledge management influence innovation and competitiveness?. Journal of
knowledge management.
Chovanová, H. H., Korshunov, A. I., & Babčanová, D. (2015). Impact of brand on consumer behavior. Procedia
Economics and Finance, 34, 615-621.
Dodds, W. B., & Monroe, K. B. (1985). The effect of brand and price information on subjective product
evaluations. ACR North American Advances..
Durmaz, Y., & Taşdemir, A. (2014). A theoretical approach to the influence of social class on consumer
behavior. American International Journal of Social Science, 3(3), 187-191.
Foster (2016). Impact of brand image on purchasing decision on mineral water product “Amidis”(Case study on
bintang trading company). American Research Journal of Humanities and Social Sciences, 2(1), 1-11
Gajjar, N. B. (2013). Factors affecting consumer behavior. International Journal of Research in Humanities and
Social Sciences, 1(2), 10-15.
Galbreath, J., & Galvin, P. (2008). Firm factors, industry structure and performance variation: New empirical
evidence to a classic debate. Journal of business research, 61(2), 109-117.
Hirsch, S., & Schiefer, J. (2016). What causes firm profitability variation in the EU food industry? A redux of
classical approaches of variance decomposition. Agribusiness, 32(1), 79-92.
Khan, N., Rahmani, S. H. R., Hoe, H. Y., & Chen, T. B. (2015). Causal relationships among dimensions of
consumer-based brand equity and purchase intention: Fashion industry. International Journal of Business and
Management, 10(1), 172.
Leyva Carreras, A. B., Cavazos Arroyo, J., & Espejel Blanco, J. E. (2018). Influence of the strategic planning and
the management skills as factors internal of business competitiveness of SME’s. Contaduría y administración,
63(3), 0-0.
Lichtenstein, D. R., & Burton, S. (1989). The relationship between perceived and objective price-quality. Journal
of marketing research, 26(4), 429-443.
Makhija, M. (2003). Comparing the resource‐based and market‐based views of the firm: empirical evidence from
Czech privatization. Strategic management journal, 24(5), 433-451.
Piff, P. K., Kraus, M. W., Côté, S., Cheng, B. H., & Keltner, D. (2010). Having less, giving more: the influence of
social class on prosocial behavior. Journal of personality and social psychology, 99(5), 771.
Pollard, J., Osmani, M., Cole, C., Grubnic, S., & Colwill, J. (2021). A circular economy business model innovation
process for the electrical and electronic equipment sector. Journal of Cleaner Production, 305, 127211.
Shahid, Z., Hussain, T., & Zafar, F. (2017). The impact of brand awareness on the consumers’ purchase
intention. Journal of Marketing and Consumer Research, 33(3), 34-38.
Soltani, M., Didari Khamseh Motlagh, N., & Soltani Nejad, N. (2019). Image Theory and Purchase Decision;
Considering the Role of Environmental Concerns. Environmental Researches, 10(19), 345-355.
Vijayalakshmi, S. CUSTOMER PURCHASE SATISFACTION AND LOYALTY LEVELS OF HOME
APPLIANCES PRODUCTS IN HYPERMARKETS.
528

