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3. SPEAKER SESSION PLENARY 3: “COGNITIVE TODAY, DIGITAL
TOMORROW: COGNITIVE ERGONOMICS APPLIED TO DIGITAL
GOVERNMENT” BY MS. HALIMAHTUN MOHD KHALID (PHD, CHFP, KMN),
DAMAI SCIENCES KUALA LUMPUR
The speaker began her presentation by expressing that the current level of service
concepts that are applied especially in the web-based government services and digital
services have to be looked into to be digitally ready. She disagreed with an article
published in the MIT Sloan Management Review titled, “Digital Today Cognitive
Tomorrow,” as the people have not reach that level yet, but should instead be
“Cognitive Today, Digital Tomorrow.” In order to be digital today, everything will have
to be in digital form while cognitive systems are systems we will be relying on in the
future, will be used to translate and interpret the feedback and responses received
from the people. She challenged whether we are even at that level yet with the current
systems in place.
As we are not at that level yet, she highlighted that we should take a step back,
understand the cognitive level, and address the needs of the users who will be using
these services. According to the speaker, based on the Handbook of Human-
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