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www.getwsodo.com
www.getwsodo.com
or 20% of your list, right? Those people who really open all your
emails, they listen to all your PodCasts, they bought your
products or maybe they haven't bought anything that you have
yet but they would love to have this kind of experience." The
interesting thing is when I say that to people describing what
would be a dream come true for them, that's our come from,
right?

Dean Jackson: 00:55:39 Well I did this with a doctor, a very famous thyroid doctor and
we sent out the email and then people started responding. He
was doing a thyroid weekend at his retreat in Arizona and he
sent out the email, then sent out the information, the offer, for
the event and the very first person that replied back, the
opening line of their email was, "OMG!! This is a dream come
true." You could not have scripted that any better because we
had just literally spent the morning talking about the first thing
about marketing is to create something that would be a dream
come true for your audience and he, after years and years and
years of working with people and you have that same situation.
You know what would be a dream come true for your clients. If
you've got the opportunity to deliver that in a high end format,
in a small group, one one one, in a mastermind, whatever it is,
don't deny your people the opportunity to have it, right?

Dean Jackson: 00:56:55 Price it what it needs to be priced in order to get you excited
about it. That's the cool thing, you know? Is that so often I find
people limit themselves by placing these logistics goggles over
what they're already doing and saying, "Well I sell a $97
product" or "I sell a $197 online coaching program" or whatever
it is and you're limiting yourself by thinking that that's what
people can afford, right? Mike Monday thought there's no way
that these musicians would spend $1,000 to come and spin with
him but they loved it. That's what they wanna do, right? You've
got that opportunity to do that for yourself there and the great
news is, that if nobody replies, nobody's even gonna know that
you tried to do that because you didn't get any response, right?
If you send out the invitation email, "Hey I'm doing a small
group mastermind at the end of August" and nobody replies
back and says, "Oh that sounds interesting, tell me the details"
you don't have to now make this big public announcement, you
don't have to build this big launch sequence or build these
landing pages, record all these videos to try to sell people on it.

Dean Jackson: 00:58:07 By the way, I've been traveling the globe six times, six years in a
row, and I still don't have a webpage for the Breakthrough
Blueprint event. It's two emails, literally. Six times around the
globe. Now, here's another thing that Mike has done. Now

Dean Jackson (Completed 10/25/18) Page 18 of 29
Transcript by Rev.com