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www.getwsodo.com
www.getwsodo.com
about it, that's really what we're doing is we're communicating
and then if you were to say to people, "You know what, I'm
getting together with some people on Thursday and we've been
brainstorming some new Facebook strategies. Would you like to
join us?"

Dean Jackson: 00:42:37 That seems so much more inviting than hopping up on the table
and announcing it to everybody, right? Whenever you can take
that one to one approach, your results are gonna go through
the roof but you gotta be prepared for that, right? Conversion
multiplier number three, this is where you get these amazing
opportunities now. First of all, we believe that all the value's in
the long term, five times more value. We know that we can
reconnect with everybody right now by sending a nine word
email to reengage at any time. Short, personal, expecting a
reply. Now this is where we get to create anything we want,
right? Create a high ticket workshop event, mastermind course
or a product out of thin air and ask the people on your list if
they would like to join you.

Dean Jackson: 00:43:37 Now this is something that if you've got, I'm gonna say a
thousand people on a list. How many people have a thousand
email addresses on the list right now? This is absolutely
appropriate for you. Even if you have 500 you could do
something like this and if you've got thousands, you're literally
gonna be rich. This is the greatest thing ever. I remember
around 2001 I was sitting in a Dan Kennedy event and Dan said
some words that were really kind of interesting to me. He said,
"Send the bill to the herd." Does anybody know, you know, Dan,
well, he's a little different, right? I mean, he's got this mindset
that your audience, your people, is your heard of cattle that are
following you and that you need to direct them or that, you
know, this is where all of the stuff comes from. So I look at it
and I thought to myself, "You know what, that's a kind of cool
thing." He was saying, if ever he wants to buy a new horse or he
wants to do something, he'll come out with a new product and
send the bill to the herd, that's what he calls it, right?

Dean Jackson: 00:44:59 He wants to get the money to do whatever it is that he wants to
do. I loved to play experiments like that with myself and there
was, I started thinking, "Well what could I do? What would I like
to do that I could send the bill to the herd for," right? 'Cause we
were already making great money, already had stuff but I loved
this idea of sending out something and then creating new
money to pay for it so it almost feels like it's free, right? There
was this great golf trip, had been this, you know, experience of
a lifetime thing for me of going to Scotland to play all the British

Dean Jackson (Completed 10/25/18) Page 14 of 29
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