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www.getwsodo.com
www.getwsodo.com
Mike's doing online masterminds so he's, "Hey I'm starting a
small online music mastermind group in April. Would you like to
join us?" Anyway, "I just filled it last night. Six spots at $500 a
month and have a waiting list for another, which I expect to fill
soon." That's kind of exciting. Any time you think about this,
you've got an ATM machine, you know?

Dean Jackson: 00:58:51 Conversion multiplier number four, imagine your opt in page is
a portal to your office and greet people when they arrive. Now
this is an interesting kind of thing that if you think about
running ads, or running Facebook ads, or driving traffic to a
website, if you're spending thousands of dollars... these, I would
run these full page ads in Success Magazine, an amazing nine
word email that revives dead leads, I would tell people about
this nine word email and by the way, if you read that article or if
you saw that in Success Magazine, everything about it is right
there. So traditional, direct response would tell you that if
you're writing an article or an ad like that, that you make it look
like news but if you take direct response best practices, you
would say, you know, "These nine words are so powerful and
once you know these nine words, you'll be able to send emails.
An Arizona man tried these nine words and send this and these
nine words work in all industries. They work in this industry and
they work in this. In fact, these nine words work anywhere and
you can get these nine words by going to
amazingninewords.com," right?

Dean Jackson: 01:00:14 The whole thing, you read, have you ever read a direct response
ad and felt empty after you're reading it? That you're no farther
ahead for having read it? Right. So my come from from this,
knowing that the long term value of this, right, I'm thinking
ahead long term on this, is that my provocation for myself as I
was creating it was, "What would I do if Success Magazine was
paying me $10,000 to write this article versus me paying them
$10,000 to let me run it." How would it change, right? If my
outcome was that I wanted this to be the most valuable page in
the magazine so that people get value, they get results, they
love Dean Jackson and their experience of me is that they've
made money before ever doing anything with me. That was my
outcome for this. I love that.

Dean Jackson: 01:01:10 Now if you're spending that kind of money to run ads and then
I'd likened it to opening up a popup shop in a busy mall where
there's lots of traffic there and if you were gonna do that, would
you ever do something like that and not staff it, right? It would
seem odd, right? But we always wanna automate everything,
right? We wanna set it up so that it's an automated, evergreen

Dean Jackson (Completed 10/25/18) Page 19 of 29
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