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www.getwsodo.com
www.getwsodo.com
sending you emails. If you look above and below that email, the
marketers are thinking about the subject line as a headline
trying to entice you, wow you into opening the email but you
know that it's not just for you. Your mother is sending you
emails and the subject line is almost as if you can picture her
with a label maker, typing out the label that you would put on
the file folder that you might file the contents of this email away
to find them later. Overtly specific on what's inside and you
know, when you look at the things for your friends or, you
know, people who are sending you personal emails, they're
usually charge neutral, just descriptive of what's inside.

Dean Jackson: 00:39:53 I'll do things like that. So I'll say, "Orlando Mastermind" or I'll do
whatever and not say anything to try to trick people or convince
people to open the email. The best thing you can do is to
imagine that they're, you're only sending one email. Has
anybody ever taken a first aid class or a CPR class? What do they
teach you? The first thing that you have to do is you have to
overcome something called bystander apathy. What that means
is that if you just are on the scene and you yell out, "Somebody
call an ambulance. Somebody get a blanket." Who is
"somebody"? It's somebody else. That's who somebody is,
right? But what do they teach you to do? Point and make eye
contact. "You, call an ambulance. You, get a blanket." Now what
are the odds that those two are gonna call an ambulance and
get a blanket? They went very, they went way up because I was
looking right at you. You can't hide in that and that's the way
that these emails. If you imagine, you know, the approach of
sending your emails is your friends are the people on your list.
They don't have any idea that they're on a list.

Dean Jackson: 00:41:13 They know they're on a list but they don't have any context for
it. They don't know any of the other people on the list. You
could go into Starbucks and everybody in there could be people
who are on your list and they wouldn't know it because they
don't know each other. They only have a one to one connection
with you. Most people treat that broadcast as if you're going
into Starbucks, jumping up on the table, banging your glass and
going "Attention everybody, if any of you would like to join me
for the grandest webinar of all. I can't accommodate all of you
so you better hurry. Come through this door," you know? That's
the way that we speak when we're sending these emails, right?
As opposed to seeing somebody that you recognize in line,
looking them right in the eye and saying, "Hey are you still
running your online business?" Now you're looking right at
them and they would have to think and look at you, it'd be
awkward if they didn't say something, wouldn't it? I mean, think

Dean Jackson (Completed 10/25/18) Page 13 of 29
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