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PRESENTING EFFECTIVELY
STEP 3 | TABLE 5 2. Emphasize the benefits of starting a business
SHARE THE RENA WARE with Rena Ware, for example:
DIFFERENCE
• Becoming an entrepreneur.
Share the Rena Ware Difference if, when you • Creating your own organization.
ask the question on p. 15 of the Water Filters
Brochure (AQ700), your prospect is interested • Making your own hours/working on your
in learning more. Use: own schedule.
3. Make the message relevant for your prospect.
the Recruiting Brochure For example, you could say:
(RW516)
(to a prospect who is very interested in
the Cause) If you join Rena Ware and create
your own team and then your own organization,
you will be able to share the Cause with many
more people and have a much bigger impact on
Explain why join: the environment.
1. Emphasize the things that set Rena Ware apart (to a prospect who is more interested in
from other direct selling companies: cookware) Rena Ware has a strong commitment
to sustainability with all its products.
• No inventory purchase ever required. The Rena Ware cookware, for example, is
extremely durable, it promotes cooking at home
• Minimal enrollment cost. and reducing waste that comes from packaged
foods/take out foods.
• Recruiting and sales materials available
24/7 online and possibility to earn them (to any prospect) By sharing any of our
in print. products with others, you will be promoting our
Cause!
• Training materials available online 24/7.
• In person training offered through local
Team Leaders.
• Sales administrative support.
• Commissions paid immediately.
• Recognition and incentives.
EXERCISE 19B RW205 WW.1205.01.0819 33
