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DMQ 30262
technique. Brainstorming on possible solutions requires not only knowledge of the
problem but also innovation and creativity. There are three types of creativity:
Create new processes
Combine different processes
Modify the existing process.
The first type is innovation in its highest form, such as the invention of the transistor.
Combining two or more processes is a synthesis activity to create a better process.
It is a unique combination of what already exists. This type of creativity relies heavily
on benchmarking. Modification involves altering a process that already exists so that
it does a better job. It succeeds when managers utilize the experience, education,
and energy of empowered work groups or project teams. There is not a distinct line
between the three types because they overlap.
Creativity is the unique quality that separates mankind from the rest of the animal
kingdom. Most of the problems that cause inefficiency and ineffectiveness in
organizations are simple problems. There is a vast pool of creative potential
available to solve these problems. Quality is greatly improved because of the finding
and fixing of a large number of problems, and morale is greatly increased because it
is enormously satisfying to be allowed to create.
Areas for possible change are the number and length of delays, bottlenecks,
equipment, timing and number of inspections, rework, cycle time, and materials
handling. Consideration should be given to combining, eliminating, rearranging, and
executing simultaneously the process steps. In particular, reducing cycle times,
lowering inventory levels, and searching for non-value-added activities are excellent
sources for change, as these typically have many hidden costs that, if minimized or
eliminated, affect a number of processes in the organization. For example, lowering
inventory levels allows there to be less WIP to be transported, frees floor space, and
lessens the management and accounting of the WIP, particularly if the inventory is
time-dated material.
Once possible solutions have been determined, evaluation or testing of the solutions
comes next. As mentioned, more than one solution can contribute to the situation.
Evaluation and/or testing determine which of the possible solutions have the greatest
potential for success and the advantages and disadvantages of these solutions.
Criteria for judging the possible solutions include such things as cost, feasibility,
KKTM Kuantan 66 DMQ 30262

